
BG Secure Provides Dynamic Stream Protection Without Hampering User Experience or Requiring Client Download
NAB SHOW- LAS VEGAS- April 14, 2008 – BitGravity, Inc., the pioneer in Content Delivery Networks (CDN) for interactive broadcasting, today announced BG Secure, a suite of products that offers Internet media properties the ability to protect their copyrighted content from the growing number of pirating technologies without disruption to the customer experience.
Technologies that enable users to copy video from the Internet without permission have become readily available, making it impossible for media companies to prevent the volume of illicit material posted on websites. Both progressive downloads and streaming media are susceptible to pirating with tools that are free on the Internet and require a single click of the mouse to copy content. Ripper technologies either tap into the stream and simply divert it or pull the content from the cache.
“Current downloading standards used across the media and broadcast industries have actually aided content pirates, because when you have a standard protocol, there’s only one code to crack,” said Barrett Lyon, CTO and co-founder of BitGravity. “Now in this escalating ‘arms-race’ between pirating technologies and the content distributors trying to protect their intellectual property, the pirates have cracked that code and are winning.”
More robust DRM solutions exist in the market, however companies have been slow to adopt these alternatives. In addition to being costly, their requirements of a client download and heavy client processing impede user adoption, which is the number one priority for consumer sites. Solutions that provide iron-clad protection without sacrificing the end-user experience simply do not exist.
BitGravity is making it possible for media companies to take back control over their content with the announcement of a suite of security products for companies desiring the highest level of anti-piracy protection:About BitGravity
BitGravity has built the first CDN for Interactive Broadcasting, which is optimized to deliver affordable, HD-quality video on demand, live broadcasts, and interactive applications for massive audiences on the Internet. BitGravity’s patent-pending CDN is Tier 1, highly scalable, and delivers the performance that consumers want and expect, including streaming videos that play instantly, and live video with no buffering. The company is based in Burlingame, Calif and is privately funded. www.BitGravity.com
Contact:
Jennifer Roane
104 West Partners
+ 1 720.940.9077
jennifer.roane@104west.com
Copyright © 2008 BitGravity, Inc. All Rights Reserved. BitGravity, Bitcast, BG LiveBroadcast , BG Secure and Dynamic Security Protocol are trademarks of BitGravity, Inc. All other marks are the property of their respective owners.